| Released: | January 2008 |
| Photography by: | Ville Salminen |
Urbica Oy was the first company in the world to launch the trial use of Urbi& city boards in Tampere, Finland. Before the boards were ready, a campaign to present the boards in use around the city needed to be made. This meant basically photographing something that hadn't even been made yet.
Ville Salminen of Obscure Entertainment photographed people near nonexistent Urbi& city boards on the streets of Tampere. Afterwards, the boards were modeled into the photos. With these photos Urbica Oy was able to start selling the boards and commercial space in them before the actual boards were manufactured.
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PHOTOS
